There is growing concern about plastic pollution and its impact on ecosystems, the world ocean and public health. Traditional policies seem increasingly unable to tackle it, mainly due to the lack of social motivation and engagement. We seek to address this problem through education. FunPlastic toys aim to teach children about the environment and develop an ecological consciousness.

 

The Mediterranean Sea is today one of the seas with the highest levels of plastic pollution in the world. According to a WWF study plastics account for 95% of the waste across the Mediterranean Sea. The majority of these plastics pose a major threat to marine life, while by entering the food chain threaten an increasing number of animal species as well as human health.

 

FunPlastic Toys develops a new educational approach that will strengthen the capacity, skills and environmental mindsets of children starting from a very young age. The project builds on a combination of innovative pedagogy and contemporary educational practices, enabling children to deal with the real challenges of the 21st century and give them the possibility to become social change makers.

 

By raising children's awareness of marine pollution, we envision a new generation of responsible and ecologically sensitive citizens who will not exploit the natural environment but will consider themselves as an integral part of it. FunPlastic Toys focuses on intervention, education and behavioral change by turning recycling into a meaningful and fun activity.

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